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Join Bluelab on our journey to a healthier world
30 years in the making, Bluelab launched our refreshed brand and purpose in June 2020: the art of growing for a healthier world. The changes reflect the modern, innovative company we are today and refocus our commitment to supporting, sustaining, and creating a healthier world for all. As a valued retail partner, we want to take you on that journey with us.
We have big plans for our products and packaging. Bluelab's commitment to sustainability includes a serious look at what happens to products when they reach end-of-life. By sourcing more sustainable components for our whole product range, we're taking industry-leading steps to radically reduce waste. You can read more about all the initiatives Bluelab is taking to reduce our impact on the planet and empower our customers and people here.
For now, we want to focus on one of those changes with you — and what your customers will see in your store — new packaging!
Why new packaging?
We have updated our brand to a more modern, clean, and premium aesthetic that will make your customers proud to own a Bluelab product. The new packaging also supports our sustainability goals. For every item of updated packaging, we will release a statement showing the sustainability wins we achieved.
Excitingly, we can already confirm our early changes are going to result in at least 3.36 tonnes of plastic being saved from landfills each year globally.
What changes can we expect?
Over the next 9 to 10 months, Bluelab will slowly be phasing in new packaging boxes and labels for every single one of our products globally.
Every update will be accompanied by an official release that will indicate the release date, what changes to expect, marketing collateral you can use, (like the shelf talkers and static cling pack), updated photos, and more.
You can follow these updates on the official update page here, and/or subscribe to our monthly newsletter.
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What about the old packaging?
This update is a new look only —The Bluelab products will be the same. The updated packaging and labels reflect cosmetic and sustainability improvements only — there is no update to componentry or features and benefits.
Reducing waste is a pillar of the new packaging so there will be no recall or 'buy back' of old packaging. The new designs will sit seamlessly with the old, and you can expect a gradual phased rollout from your resellers. We encourage stores to use this time to build excitement and take advantage of our free marketing support.