About Bluelab Direct
Bluelab was established in New Zealand in 2000 by Greg and Mandy Jarvis with a vision of better hydroponics growing practices. Now, 22 years later, Bluelab’s range of products helps thousands of growers, from hobbyists to commercial facilities, increase crop quality and yield with accurate and reliable measurement tools.
When you partner with Bluelab as a retailer through Bluelab Direct, you join a community that believes that growing is an art form. Our passionate team understands the challenges of retail in today’s climate, and we’ve tailored Bluelab Direct with retailers’ success in mind.
Increase profitability
Bluelab Direct retail partners can access the full range of Bluelab products at a higher direct-to-retail margin. With competitive pricing and shipping, you can tailor your product range to your customer base.
Grower's brand of choice
The Bluelab product range is developed with growers, for growers. Our robust, accurate, and easy-to-use tools and technology make Bluelab industry leaders in hydroponic testing equipment with a loyal community of growers.
- Market leaders in the pH meter category
- Dedication to innovation and simplicity
- Trusted brand for over 30 years
- An engaged social media, website and blog following
.png?width=600&height=400&name=Untitled%20design%20(13).png "The Bluelab pH Pen measuring pH in a reservoir")
-1.png?width=600&height=400&name=Untitled%20design%20(18)-1.png "Untitled design (18)-1")
Dedicated support
Our dedicated account managers all have hort-tech and retail sales leadership experience, and can help your store on your journey to more sales of Bluelab products.
- Dedicated training to upskill your employees on equipment use, cleaning, and calibration of products
- Globally distributed sales, customer service, e-commerce and marketing team
- Easy RMA process, enabling fast and effective customer service
Proven results for your customers
From handheld measuring devices to greenhouse automation, the Bluelab product range covers growers at any stage in their journey.
- Range of handheld devices to measure pH, EC, moisture and temperature
- Automatic dosing for commercial reservoirs and hydroponic systems
- Growers stay connected to their crop remotely with the Bluelab Edenic app
-1.jpeg?width=6000&height=4000&name=AdobeStock_332713164%20(1)-1.jpeg "Grower inspecting a hydroponically grown cucumber on the vine")
The art of growing for a healthier world
We believe that plants hold the key and that growers bring the skills to solve some of the world's most pressing challenges.
By focusing our mission on creating products and technology that empower growers to succeed at every stage in the controlled environment agriculture journey, we believe we are in a unique position to elevate the standard of growing and create a healthier world for all.