Senior Leadership Team 


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Greg Jarvis 

Chief Executive Officer

Greg purchased NZ Hydroponics in 2000, which he later transformed into Bluelab. Prior to founding Bluelab, Greg had 18 years of experience in management through his time at Dow AgroSciences, Fernz Corporation and Ballance Agri-Nutrients. He holds a  Bachelor of Engineering (Chemical Engineering) and BCom (Finance) and is passionate about Bluelab's Journey towards a healthier world. You can read more about Bluelab's sustainability journey in Greg's monthly blog link below.


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Mandy Jarvis 

Chief Operations Officer

Mandy’s journey began in operations in 2010 as production leader prior to being promoted to COO. As well as extensive background in Lean, Systems Management practices, she has completed a Diploma in Manufacturing Practices & Systems.

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Jono Jones 

Chief Product & Innovation Officer

Jono began his Bluelab journey in 2016 as Product Development Manager. Jono has 10 years of experience in product design and research across UK and NZ.

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Fraser Lobb 

Supply Chain Manager

Fraser’s Bluelab journey began as a customer service representative and service manager before transitioning to Supply Chain Manager in 2012.

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Mike Marszewski

Chief Financial Officer

Mike brings over 20 years of CFO experience to Bluelab. Mike joined Bluelab in early 2019, following on from his CFO role at Echelon (a networks and systems company in the USA).

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Caroline Nordahl

Chief Sales Officer

Caroline joined Bluelab in early 2019 as the Americas General Manager before transitioning to the role of Chief Sales Officer. Caroline’s previous experience includes co-founding LumiGrow and managing Heliospectra’s Americas operations.

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Hilary Tomkins 

Head of People and Culture 

Hilary joined Bluelab in January 2022 as Head of People and Culture. Hilary has 20+ years in HR, leadership, career development, coaching and strategy across a range of sectors. 

Global Sales Team   

Meet the team  (2)

James Goodwin

Regional Manager EMEA 

James joined Bluelab in 2015 as UK/EU Channel Manager and transitioned to the EMEA Regional Manager in 2018. Previous experience includes 20 years within the fresh produce industry in a variety of roles from harvest management to account management.

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Darren Gilbert

Business Development Executive

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Sean Mosher

Business Development Executive

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Larry Bourland

Senior Business Development Executive

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Jon Greene  

Senior Technical Specialist 


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Ladell Hildebrand

Account Manager

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Brenda Pasillas  

Sales Operations


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Rob Smit 

Development Manager EMEA

Global Customer Experience Team   

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Tua Waaka  

Customer Success Manager

Joined Bluelab in 2011. Bringing his previous electrical engineering experience with him, Tua started his Bluelab journey as part of the Bluelab Production team. Now, he is head of the Bluelab Customer Experience team and provides Sales Support to Bluelab distribution and resale partners throughout Australia and New Zealand.

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Gina Greene  

Customer Services Representative AMER

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Cedrik Brewer  

RMA Coordinating Technician

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Tupou Vukicanasau  

Customer Services Representative APAC

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Olga Martin  

Customer Services Representative EMEA

Marketing & Ecommerce  


Meet the team Byron

Byron Arnold

Product Manager

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Greg Gamarra 

Head of Global eCommerce & Growth BI

Operations & Supply Chain

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Ash Nicholson

Operations Manager


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Chris Ardern 

NZ and US Warehouse Manager

Born in Auckland but moved to the Bay in 2021 to be closer to family. Chris enjoys traveling and seeking out new experiences. Chris started working at Bluelab in July 2021. He has had 13 years of experience in supply chain roles with Bidfood and Steel & Tube.

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Marcos Garcia

Warehouse Supervisor USA

Marcos joined Bluelab in June 2019 as Warehouse Associate before transitioning to the role of USA Warehouse Supervisor. Marcos has over 25 years of warehouse experience in various roles including Inventory Control Lead for 7 years.