Senior Leadership Team 


Greg Jarvis Print-7-small

Greg Jarvis 

Chief Executive Officer

Greg 'purchased NZ Hydroponics in 2000, which he later transformed into Bluelab. Prior to founding Bluelab, Greg had 18 years of experience in management through his time at Dow AgroSciences, Fernz Corporation and Ballance Agri-Nutrients. He holds a  Bachelor of Engineering (Chemical Engineering) and BCom (Finance) and is passionate about Bluelabs Journey towards a healthier world. You can read more about Bluelabs sustainability journey in Gregs monthly Blog link below.


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Mandy Jarvis 

Chief Operations Officer

Mandy’s journey began in operations in 2010 as production leader prior to being promoted to COO. As well as extensive background in Lean, Systems Management practices, she has completed a Diploma in Manufacturing Practices & Systems

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Jono Jones 

Chief Product & Innovation Officer

Jono began his Bluelab journey in 2016 as Product Development Manager. Jono has 10 years of experience in product design and research across UK and NZ

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Fraser Lobb 

Supply Chain Manager

Fraser’s Bluelab journey began as a customer service representative and service manager before transitioning to Supply Chain Manager in 2012

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Mike Marszewski

Chief Financial Officer

Mike brings over 20 years of CFO experience to Bluelab. Mike joined Bluelab in early 2019, following on from his CFO role at Echelon (a networks and systems company in the USA)

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Caroline Wells

Chief Sales & Marketing Officer

Caroline joined Bluelab in early 2019 as the Americas General Manager before transitioning to the role of Chief Sales and Marketing officer. Caroline’s previous experience includes co-founding LumiGrow and managing Heliospectra’s Americas operations

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Jules Simpson  

Head of Experience 

Jules joined Bluelab in 2019 as the Head of Experience. Jules has 15 years of experience working in leadership, team consulting, HR and coaching.

Global Sales Team   

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Lori Kunz

Americas Sales Manager

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James Goodwin 

Regional Manager EMEA

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Darren Gilbert

Business Development Executive

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Sean Mosher

Business Development Executive

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Larry Bourland

Senior Business Development Executive

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Jon Greene  

Senior Technical Specialist 


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Ladell Hildebrand

Account Manager

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Brenda Pasillas  

Sales Operations


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Rob Smith 

Development Manager EMEA

Global Customer Experience Team   

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Tua Waaka  

Customer Success Manager

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Gina Greene  

Customer Services Representative AMER

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Cedrik Brewer  

RMA Coordinating Technician

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Tupou Vukicanasau  

Customer Services Representative APAC

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Olga Martin  

Customer Services Representative EMEA

Marketing & Ecommerce  


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Cathrine Hosking  

Head of Global Marketing 

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Greg Gamarra 

Head of Global eCommerce & Growth BI

Operations & Supply Chain

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Ash Nicholson

Operations Manager


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Chris Ardern 

NZ and US Warehouse Manager

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Marcos Garcia

Warehouse Supervisor USA