Our Brand Story

You have come to know us as the industry standard in measurement tools. A company that creates tried-and-tested products that solve your problems as a grower and last a lifetime. Maybe you have even come to know us as a friend, a partner in growing, through the

retail training programmes or our highly recognised sales and customer experience teams. Now we want to introduce you to another side of Bluelab, one that’s been silently bubbling beneath the surface for the last 30 years and one that’s about to break free and let you in.

Let's start at the beginning.

For too long, the pressure to grow crops for the planet’s exploding population has led to widespread unsustainable agricultural practices and broken food systems.

Controlled agriculture is the solution, and we believe in growing in a better way – the right way. After all, plants hold the key to solving many of the world’s biggest problems.

The most important moment is the day you first learn how to grow, so we’ll start by pulling down the barriers to controlled environment agriculture through robust educational resources.

For those already on the journey, we’ll help raise the standard of growing to the perfect balance: high-quality yields with minimal impact and waste.

We will never lose sight of our product vision. After all, all craftsmen need the right tools for the job, and we’ll continue to provide state-of-the-art products that will unlock your plants’ full potential.

We embark on this journey knowing that the road to a healthier world is a marathon, not a sprint, and we know that we will only win this race by working together.

Our promise? To be by your side every step of your journey to master the art of growing for a healthier world.

OUR PURPOSE:
The art of growing for a healthier world

Let's start at the beginning.

For too long, the pressure to grow crops for the planet’s exploding population has led to widespread unsustainable agricultural practices and broken food systems.

Controlled agriculture is the solution, and we believe in growing in a better way – the right way. After all, plants hold the key to solving many of the world’s biggest problems.

The most important moment is the day you first learn how to grow, so we’ll start by pulling down the barriers to controlled environment agriculture through robust educational resources.

“Someone is sitting in the shade today because someone planted a tree a long time ago.”
- Warren Buffett

For those already on the journey, we’ll help raise the standard of growing to the perfect balance: high-quality yields with minimal impact and waste.

We will never lose sight of our product vision. After all, all craftsmen need the right tools for the job, and we’ll continue to provide state-of-the-art products that will unlock your plants’ full potential.

We embark on this journey knowing that the road to a healthier world is a marathon, not a sprint, and we know that we will only win this race by working together.

Our promise? To be by your side every step of your journey to master the art of growing for a healthier world.

OUR PURPOSE: The art of growing for a healthier world

Let's start at the beginning.

For too long, the pressure to grow crops for the planet’s exploding population has led to widespread unsustainable agricultural practices and broken food systems.

Controlled agriculture is the solution, and we believe in growing in a better way – the right way. After all, plants hold the key to solving many of the world’s biggest problems.

The most important moment is the day you first learn how to grow, so we’ll start by pulling down the barriers to controlled environment agriculture through robust educational resources.

“Someone is sitting in the shade today because someone planted a tree a long time ago.” - Warren Buffett

For those already on the journey, we’ll help raise the standard of growing to the perfect balance: high-quality yields with minimal impact and waste.

We will never lose sight of our product vision. After all, all craftsmen need the right tools for the job, and we’ll continue to provide state-of-the-art products that will unlock your plants’ full potential.

We embark on this journey knowing that the road to a healthier world is a marathon, not a sprint, and we know that we will only win this race by working together.

Our promise? To be by your side every step of your journey to master the art of growing for a healthier world.

OUR PURPOSE:
The art of growing for a healthier world

“Someone is sitting in the shade today because someone planted a tree a long time ago.”
- Warren Buffett